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Post Card Mailings - Direct MailWe
all know that off-line promotion is just as vital as on-line promotion. But what
other means of "off-line" promotion can you do other than mailing out your Flyer
or Newsletter? Alot. We could go into Media, Radio, Television and others but
that is another topic in itself. Postcards are the "new" wave of off-line promotion,
or direct mailings. The costs incurred are far much less than those of traditional
direct mailings. Postcards, leave out the extra extra’s sorta speak, no envelopes,
no envelope stuffing, and the postage is half the cost of first class postage
on a standard letter, while still obtaining first class handling through the US
Postal Service. I
myself, have had rather good results from my postcards mailings, and wanted to
share some tips with you on how you can successfully promote your website, CD,
or event effectively with Post Cards. Don’t
do what many postcard mailers do: They put a terrific design and/or headline on
the picture side of the card and nothing but the address on the address side,
and many people never see the eye-catching design or headline. All they see is
the address side - the side that’s facing up when the mail carrier delivers it.
Because people always look at the address side of a postcard to see whether it’s
for them, they may decide to throw the card away without turning it over. That’s
why BOTH sides of a postcard should sell. The address side is where you want to
put your headline or attention getting graphic. The
disadvantage of a postcard is that space is limited. You must be able to deliver
a very concise message that elicits the desired response from the recipient: You
need to gain attention, stimulate interest, provoke desire, and make the prospect
take action. That’s alot for a little postcard to accomplish. That’s not to say
it can’t be done; its just more difficult. Postcards are a good way to build awareness
and stimulate interest. You’ve really got to hit the nail on the head. Watch
your own mail. You probably get tons of postcards in the mail from magazine publishers,
web host companies etc., urging you to subscribe or "try" our service. These postcards
are among the best being used today, study them carefully, keep them. Even other
Artists Post cards that you pick up here and there, Keep them, study them. Then
sit down and ask yourself the following: 1) what about this card do you like?
2) Colors used? 3) What’s written on the address side? 4) What stands out more
than anything on the card a graphic, text, or color. Once you have studied the
cards you now have, you will have a better idea of what you want your cards to
look like. Ask yourself, what am I trying to accomplish? Website traffic? Selling
CDs, or announce a event? Take all these into consideration, prior to finding
the printer or graphic designer to develop your post card. These are the exact
questions they will ask you. Then
once your ready, get them designed and printed. Two great companies that I have
found and have used are Digitalwork.com
and 1800postcards.com/
Both of these companies run specials, so when you see the special snag it you
will save money.
Bard Marc Gunn
of the Brobdingnagian Bards has helped 1000's of musicians make money
with their musical groups through the Bards Crier Music Marketing
and Promotion Ezine and the Texas Musicians' Texas Music Biz Tips.
Now you can get personal advice by visiting http://www.bardscrier.com
for FREE "how-to" music marketing assistance.
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