Category Archives: Guest Author

Music Marketing Manifesto 2.0 – Advertising and Promotion

Posted on May 13, 2011 by

Music Marketing Manifesto – John Oszajca Starting a band is difficult.  Yet, promoting yourself, getting your music out there, and making a living at it can be even more difficult.  If you find that you are having some problems accomplishing … Continue reading →

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Challenging the Status Quo

Posted on April 13, 2007 by

by Peter Spellman Someone once said, “Remember that the great wise men of the past held no respect for today’s conventions, and neither will the great men of the future.” If you desire to improve your world – or even … Continue reading →

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How NOT To Use A Mailing List

Posted on February 2, 2006 by

There’s this band I know. I met them at a conference, and they seemed cool. I gave them my card. Big mistake. First, they added me to their mailing list without asking. This was a faux pas, but I let … Continue reading →

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A Great Band Name

Posted on September 22, 2005 by

by Ande Rasmussen Sometimes a great band name can get a band much more media attention than if the musicians went by their own names or some lame name. Not many people have heard of Mark Stuart, but many more … Continue reading →

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Filling Your Music Marketing Funnel

Posted on June 28, 2005 by

I saw this article by The E-zine Queen, and it got me thinking. Here she lays out something well-known to most brick-and-mortar businesses. You need multiple pricing levels to really maximize your profit. Read and see what you think. I’d … Continue reading →

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Don’t Just Spend Money

Posted on June 20, 2005 by

Sound advice from Jeffrey P. Fisher’s FREE Moneymaking Music Tip of the Week: There is an old business adage that says you must spend money to make money. I heartily disagree. You must spend money promoting to make money! It’s … Continue reading →

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The 21 Most Powerful Copywriting Rules of All Time

Posted on June 14, 2005 by

by Joe Vitale Joe Vitale is a master at educating people on how to sell with the written word. Here are some of his most-powerful tips. 1. Know your USP. USP = Unique Selling Proposition = a one line statement … Continue reading →

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You’ve Got… Complaints! How to Turn Disgruntled Customers Into Raving Fans

Posted on May 5, 2005 by

by Alexandria K. Brown, “The E-zine Queen” Did you know that marketing isn’t only about getting your clients or customers? It’s also about KEEPING them, and keeping them happy. That’s a big key to growing your business, because not only … Continue reading →

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Gigs on Tape

Posted on April 20, 2005 by

Here’s a great music promotion tip reprinted from Daylle’s News & Resources, a free music industry newsletter by Daylle Deanna Schwartz, the author of Start & Run Your Own Record Label: There are several reasons that I advise you to … Continue reading →

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How Colors Affect Your [Music] Marketing

Posted on January 6, 2005 by

by Jay Conrad Levinson and Mitch Meyerson The colors you use in your marketing weapons — stationery, signs, office decor, brochures, business cards — play an important role in motivating people. Colors speak loudly and clearly about your business. But … Continue reading →

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